Search Engine Optimization (SEO)
Bring more traffic to your site with SEO.
Improve search engine rankings.
Search engines are answer machines. They exist to discover, understand, and organize the internet’s content in order to offer the most relevant results to the questions searchers are asking.
Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
In order to show up in search results, your content needs to first be visible to search engines. It’s arguably the most important piece of the SEO puzzle: If your site can’t be found, there’s no way you’ll ever show up in the SERPs (Search Engine Results Page).
How do search engines work?
Search engines have three primary functions:
- Crawl: Scour the Internet for content, looking over the code/content for each URL they find.
- Index: Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries.
- Rank: Provide the pieces of content that will best answer a searcher’s query, which means that results are ordered by most relevant to least relevant.